Various annual lists were grandly announced at the meeting. XCMG won three honors: the 2024 World Top 500 Brands, the China Brand Annual Award for Engineering Machinery No. 1, and the Top Ten Influential Brands of China's Science and Technology Innovation.

XCMG has been the only industry to be selected as the "2024 World Top 500 Brands" for six consecutive years. This year, it has risen by 3 places and ranked 379th on the list.

At the summit, Liu Jiansen, Vice President of XCMG Machinery, participated in the dialogue as the only representative of a Chinese manufacturing company.

At the scene, Liu Jiansen talked about XCMG's overseas expansion in three stages from "going out", "going in" to "going up" in the wave of globalization from the 1990s to the present. This is the only way for XCMG and even the entire Chinese equipment manufacturing brand to enter the world stage.

In the 1990s, XCMG dared to be the first to venture into the world, based on "intelligent manufacturing" and driven by local development, gradually established the global brand image of "ONE XCMG", and realized the transformation from "XCMG looking at the world" to "letting the world see XCMG". By building a "1 + 6 + N" global R&D system and a "1+14+N" international operation system, integrating the global industrial value chain combining "research, production, supply, marketing, service and financing", it wrote a new legendary chapter of China's equipment manufacturing going overseas.

As the "Ivy League" of the global brand community, the research results of the World Brand Lab have become an important basis for the intangible asset evaluation of many companies. It has comprehensively scored more than 8,000 well-known brands in the world and finally launched the world's 500 most influential brands. XCMG has been among them for six consecutive years. As a representative of China's manufacturing industry, it has shown unprecedented vitality and determination in the journey of globalization.

The "China Brand Annual Award" is known as the "China Brand Oscar". This time, XCMG is one of the 35 companies selected for the "China Brand Annual Award" (NO.1) in 2024, and China's leading brand has been authoritatively recognized again.

XCMG has won this award, which was specially launched this year, as one of the top ten influential brands of China's scientific and technological innovation.

In the current situation where the construction machinery industry is in a downward cycle, the "XCMG" brand demonstrates vigorous vitality and vigor. As the earliest Chinese construction machinery brand to go abroad, XCMG has always maintained the first place in the domestic industry and has been ranked first in the world for many years.

Actively exploring new opportunities in overseas markets, XCMG regards the globalization strategy as an important engine to promote the sustainable development of the company. Through continuous intelligent and green upgrades, enhance the influence of Chinese brands on the world stage.

At present, XCMG insists on building a full value chain system of "research, production, supply, marketing, service and financing", increasing resource investment, promoting localized operations, and providing strong support for global layout. In April this year, XCMG released its first Chinese and English version of ESG report. In November, XCMG's all-star lineup appeared at the Shanghai BMW Exhibition and reached nearly 10 billion orders.

Creating a world-class brand has been the dream of Chinese industrial leaders for many years and the hope of China's economic revival. As a representative of Chinese brands, XCMG is shouldering its mission and steadily going abroad. XCMG equipment is crossing mountains and seas, "building" a better world, and outlining a magnificent picture of China's equipment manufacturing industry sailing out to sea.